I started at LeapFrog at the beginning of their meteoric growth spurt.
I started in the product department, creating books and materials specifically for the product that put them on the map: The LeapPad.
I later had the opportunity to move to the packaging department, where I worked mostly on international packaging and instructions. Learning to do packaging was extremely satisfying – combining copy and images in new ways, following style guides and legal requirements and figuring out how to make it all fit and look great. For me it’s a complex, challenging puzzle that I find extremely satisfying.