Working with LinkedIn, Firewood has produced more than 80 ebooks, 300 digital and social ads, 150 emails, and 30 web experiences. One of our campaigns for LinkedIn Premium reported a twofold increase in conversions during its first week.
The client had originally requested a 30 page document as a downloadable PDF. A year later, twice as much content was added and it was decided to convert to 4-color printing to distribute to a more targeted audience. The document had to be rebuilt with correct specs and utilizing InDesign’s powerful features for publishing.