Project Description

Project Description

Working with LinkedIn, Firewood has produced more than 80 ebooks, 300 digital and social ads, 150 emails, and 30 web experiences. One of our campaigns for LinkedIn Premium reported a twofold increase in conversions during its first week.

The client had originally requested a 30 page document as a downloadable PDF. A year later, twice as much content was added and it was decided to convert to 4-color printing to distribute to a more targeted audience. The document had to be rebuilt with correct specs and utilizing InDesign’s powerful features for publishing.